From day one, our mindset has always been to provide well fitting, fashionable clothing for a fair price. We never believed in over-branding our clothing with giant logos as it doesn’t appeal to the masses.

Our first product was our dress shirts, which was the inspiration behind the brand. Being able to provide a well fitted dress shirt for individuals with an athletic physique. From a space in the market that seemed to lack options, we felt it was a good opportunity for us to provide a solution for people with the same problem; being able to find a shirt that would have enough room in all the right areas, at the same time, having enough contour from your chest to your waist, to accentuate your physique. Most “slim fit” dress shirts on the market aren’t designed for a muscular physique. They’re often too tight in the shoulders, arms and chest, while too loose around the waist. Our shirts solve this issue. 

For our Lifestyle apparel, we strive to create new and exciting designs that will keep the ‘modern man’ fashionable and stylish for all occasions. As a brand that promotes a healthy and active lifestyle, we tailor our clothing for the values and lifestyles of those individuals.